The Best Places to Buy Luxury Watches Online (Updated 2022)

Last Updated on January 23, 2021

Buying luxury watches online is slowly becoming more and more common, with all major luxury watches brands starting to grow their online presence.

A recent McKinsey report forecasts that online luxury sales will triple by 2025.

In this guide we review the best places to buy luxury watches online.

Best places to buy luxury watches online

Best Places for Buying Luxury Watches Online

The Best Places to Buy Luxury Watches Online – Contents

1. Tips for Buying Luxury Watches Online
2. Top Online Luxury Watches Stores – Reviews
3. Rolex
4. Omega
5. Breitling
6. Patek Philippe
7. Piaget
8. Tissot
9. TAG Heuer
10. Methodology

1. Tips for Buying Luxury Watches Online

  1. Only buy from legitimate watch retailers – Always buy from trusted online retailers (like the ones we have gathered here in our list).
  2. Look for an “Authenticity Guarantee” – Major luxury watches online stores offer an authenticity guarantee for all the items sold on their website.
  3. Beware of bargains which are “too good to be true” – Luxury watches are expensive, a fact that sometimes drives misconduct and the distribution of fake items. Beware of luxury watches that are being sold well below their MSRP prices.
  4. Check out the store’s “After Sale Service” – Luxury watches sometimes needs maintenance. Make sure that the online store you are buying from offers after sale service, for all items sold on their website.

2. Top Online Luxury Watches Stores – Reviews


Jomashop offers a combination of attractive prices, great service, and a large variety. provides customer service before, during, and after the sale.

Jomashop is based in New York City and delivers luxury products to every corner of the world for over 20 years.

jomashop luxury watches online


Watchfinder is the world’s leading retailer of pre-owned luxury watches, and serves as a platform for buying and selling premium pre-owned watches.

Watchfinder features thousands of luxury watches, from more than 50 luxury brands, including Rolex, Omega, TAG Heuer and more.

watchinder luxury watches online


Chrono24 offers a wide variety of new or pre-owned luxury watches, from the most popular models to rare items.

Operating since 2002, chrono24 offers attractive pricing, and shipping to more than 90 countries.

chrono24 luxury watches online


montredo is an online shop for luxury watches.

Montredo proclaims its love for mechanical watches, and its mission is to bring back the appreciation of a 200-year-old heritage, by offering new watches from brands like Rolex, Breitling, Omega and Tag Heuer.

montredo luxury watches online


Govberg Jewellers has more than 100 years of experience as a luxury watches retailer, with some recent effort on the online luxury watches market.

govberg luxury watches


Luxury of watches has been in business since 1992, selling high-end watches at discounted prices. offers high quality brands such as Rolex, Audemars Piguet, Breitling and Blancpain, to name a few, with free shipping and no sales tax in the US.

luxuryofwatches online


Reeds Jewellers was founded in 1946 as a small store, and since have grown into a full-service multi-channel jewellery retailer.

REEDS Jewellers has been known for its exceptional line of fine jewellery, collectibles, customized and family jewellery, and watches. They are an authorized distributor for many leading designer brands, including Tag Heuer, Omega, and others.

reeds luxury watches online


chronext is a full-service platform for luxury watch trading where clients can buy and sell luxury watches.

Chronext has over 1,800 retailers, which sell to consumers globally.

All of the pre-owned and vintage luxury watches on Chronext have undergone inspection for quality and authenticity in their watchmaking atelier.

chronext luxury watches online


TrueFacet presents itself as a modern alternative for buying and selling luxury watches.

Truefacet aims to be constantly finding new ways to provide authentic jewellery and watches at the best value.

truefacet luxury watches online


bloomingdales is a well-known chain of department stores in the United States.

Bloomingdales offer a full range of products as well as a vast variety of clothing, accessories and watches including some luxury brands such as Rolex and Tissot.

bloomingdales luxury watches

3. The Best Places to Buy Rolex Watches Online

Rolex online

Rolex is probably the most well known luxury watch brand internationally.

It is also the best selling luxury watch brand, producing about 2,000 watches per day.

Rolex’s best selling models are the Rolex Submariner, Rolex Daytona, Rolex Yacht-Master, Rolex Datejust, Rolex GMT Master, Rolex Sea Dweller and Rolex Explorer.

Rolex luxury watches are available in most of the main online luxury watches stores, offering new and pre-owned Rolex watches.

4. The Best Places to Buy Omega Watches Online

omega watches online

Omega is an influential Swiss luxury watch brand, elected by the Britain’s Royal Flying Corps and the American army as the official timekeepers for combat units back in 1917-1918.

The Omega Speedmaster was the very first watch on the moon, worn by Buzz Aldrin in 1969.

5. The Best Places to Buy Breitling Watches Online

Breitling watches

Luxury watch brand Breitling was founded in 1884, and is well known for its watches’ excellent durability and precision.

6. The Best Places to Buy Patek Philippe Watches Online

Patek Philippe watches

Patek Phillipe & Co is a Swiss brand, founded in 1851, and boasts its traditional styling and ingenious mechanics.

Patek Phillippe have produced some of the most coveted and high-end timepieces in the world, wore by royalty families throughout history.

Patek Phillippe watches can be found only on leading luxury watches online stores.

7. The Best Places to Buy Piaget Watches Online

Piaget Watches

Piaget is a luxury watches Swiss brand, known for its thinner watch styles.

8. The Best Places to Buy Tissot Watches Online

Tissot Watches

Tissot was founded in 1853 in the Swiss city of Le Locle.

Tissot is the official timekeeper for the world championships in cycling, fencing, ice hockey and motorcycling, and is a subsidiary of The Swatch Group since 1983.

9. The Best Places to Buy TAG Heuer Watches Online

TAG Heuer Watches

TAG is an abbreviation of ‘Techniques d’Avant Garde’ and Heur refers to the founder, Edouard Heuer.

TAG Heuer are beautiful and functional luxury watches, and are popular among race car drivers.

10. The Best Places to Buy Luxury Watches Online – Methodology

In order to create an objective and reliable rating for online luxury watches stores, we have aggregated thousands users reviews from main feedback sites around the world, while neutralizing factors that distort the results, such as the amount of reviews and their distribution.

On this page we display only sites that received a weighted score of 4.5 or more, out of dozens of online luxury watches stores examined.

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