The Best Online Jewellery Stores (Updated 2022)

Last Updated on January 23, 2021

Buying jewellery online is becoming increasingly common in recent years, with all major jewellery brands starting to grow their online presence, providing a wide variety of options and price ranges.

In this guide, we review the best places to buy jewellery online.

best online jewellery stores

Best Places for Buying Jewellery Online

The Best Places to Buy Jewellery Online – Contents

1. Tips for Buying Jewellery Online
2. Top Online Jewellery Stores – Reviews
3. Diamonds
4. Engagement Rings
5. Wedding Rings
6. Tennis Bracelets
7. Designer Jewellery
8. Gemstone Jewellery
9. Methodology

1. Tips for Buying Jewellery Online

  1. Only buy from trusted jewellery stores – Always buy from trusted websites (like the ones we have gathered here in our list).
  2. Look for a good Return Policy. Guaranteed. – Make sure the online seller allows time for you to examine the jewellery and return it for any reason, so that you will be covered if the jewellery is not as you thought it would be.
  3. Condition. Authentication. Certification. – When buying jewellery online, make sure that the item you want has a written description providing detailed information, photos and measurements, a clear identification of the Gemstones and an independent grading reports or appraisals. It may also be useful to have the stone’s provenance or history elaborated.
  4. Beware of bargains that seem “too good to be true” – Jewellery is expensive, a fact that sometimes drives misconduct and the distribution of fake items. Avoid buying jewellery which is priced well below the market price.

2. Top Online Jewellery Stores – Reviews


Allurez was founded in 2010 and is one of the fastest growing jewelry brands in the world. aim to cut out the middleman and bring beautiful designer jewellery directly to its clients at affordable prices.

Allurez specialize in customized engagement rings, pendants, earrings, necklaces, bracelets and wedding bands.


Super Jeweler has been operating online since 1999,  taking pride in selling only diamonds that come from ethical, conflict-free suppliers.

Like Allurezsuperjeweler buys jewellery directly from the source and thus passing the savings on to the customers.

Super Jeweler provides a Lifetime Guarantee, a no-risk 60-day money-back guarantee, and free worldwide shipping.


Moda Operandi is an online fashion retailer enabling women and men worldwide to pre-order designer clothes and jewellery items “straight off the runway”.

Operating since 2011, Moda Operandi offers a wide variety of designer bracelets, earrings, necklaces and rings.


The Jewel Hut site was launched in 2008, offering a wide variety of bestselling, world-famous brands, as well as collections from emerging jewellery designers, at competitive prices. are an authorized wholesalers for all brands sold on the website, including many of the jewellery industry’s leaders like Pandora, Links of London, Thomas Sabo, Swarovski and many more.


Nihao Jewelry is a Korean jewellery manufacturer that provides trendy jewellery products.


1stDibs, founded in 2001, has established itself as the go-to destination for collectors looking for antique furniture, vintage fashion, fine art and fine jewellery.


Baublebar offers affordable quality designer jewellery. features over 50 different jewellery designers, offering a wide variety of earrings, rings, bracelets and necklaces.


Yadav Jewelry, formerly known as Diamonds on Web, was launched in the late 1990s.

Yadav Jewelry offers a large selection of conflict-free Canadian diamonds, and unlimited lifetime upgrades for their diamonds.


Founded in 2005, Etsy is the place to find handmade, vintage and exclusive pieces by designers from all around the world.

3. The Best Places to Buy Diamond Jewellery Online

diamond jewellery online

Buying diamonds, online and offline, can have its risks. However, these risks can be reduced by buying from a legitimate diamond seller and from a trusted website.

In addition it is important to understand some basic concepts about diamonds, and especially the 4Cs of diamonds – Carat weight, Colour grade, Clarity grade and Cut grade.

Allurez’s diamond jewellery collection includes diamond solitaire pendants, diamond rings, designer necklaces, and other types of designer jewellery.

Super jeweller has a conflict-free diamond policy, and it supports the Kimberley process, which is an international process to track and certify diamonds. At Yadav Jewelry we can find a large selection of conflict-free Canadian laser inscribed diamonds, and the Jewel hut is a certified PANDORA online retailer.

4. The Best Places to Buy Engagement Rings Online

engagement ring online

Buying an engagement ring online requires some effort, but it can also be much cheaper than buying from a brick and mortar jewellery store.

First, you need to take into consideration the metal of the ring, whether platinum or gold, and of course be sure to choose a certified diamond.

It is very important to figure out the exact ring size, although it usually can be easily fixed later.

Some sites, such as Allurez and Yadav Jewelry, offer the opportunity to design the engagement ring as you like.

Super Jeweler has a variety of vintage style engagement rings. The Jewel Hut also has hundreds of designs as well as a pre-owned engagement ring collection.

5. The Best Places to Buy Wedding Rings Online

wedding rings

A wedding ring symbolizes your commitment to your loved one, and there are many options to choose from on the web.

Yadav Jewelry offers a vast selection of high quality rings in platinum or gold.

Allurez also offers gold, platinum and gemstone wedding bands for men and women.

However if thinking on looking for unique options to choose from, like handmade and vintage rings, Etsy is the place to visit.

6. The Best Places to Buy Tennis Bracelets Online

tennis bracelet online

The name ‘tennis bracelet’ comes from the tennis player Chris Evert, who lost her diamond bracelet, during the US Open tournament in 1978. The bracelet went missing and Evert promptly asked to suspend the game until her diamond bracelet was found.

Since than, delicate, classy bracelets with a symmetric pattern of diamonds are called tennis bracelets.

7. The Best Places to Buy Designer Jewellery Online

designer jewellery

Jewellery design, one of civilization’s earliest forms of decoration, is the art and profession of designing and creating jewellery.

On recent years jewellery design has underwent drastic and continual style changes, led by jewellery designers across the world.

8. The Best Places to Buy Gemstone Jewellery Online

gemstone jewellery online

Many precious and semiprecious stones are used for jewellery. Among them are amber, amethyst, emerald, jade, jasper, quartz, ruby, sapphire, and turquoise.

Some gemstones (like pearls, coral, and amber) are classified as organic (produced by living organisms), and the rest are inorganic (composed of minerals).

9. The Best Places to Buy Jewellery Online – Methodology

In order to create an objective and reliable rating for online jewellery stores, we have aggregated thousands users reviews from main feedback sites around the world, while neutralizing factors that distort the results, such as the amount of reviews and their distribution.

On this page, we display only sites that received a weighted score of 4.0 or more, out of dozens of online jewellery stores examined.

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