Last Updated on January 23, 2021
Singles’ day 2018 (or “Global Shopping Festival 2018”) is officially the biggest online shopping event ever.
We will update here the latest sales figures by the Alibaba group, and its competitors. All the data presented here is based on official figures.
Singles’ Day 2018 Statistics – Alibaba Group Sales
- Sales reached $1 Billion after 1 minute and 25 seconds.
- Sales reached $10 Billion after 1:00:48 hours (a new record, beating the 1:06:09 hours record of Singles’ day 2017 ).
- Sales reached 100 Billion yuan ($14.37 billion) after 1:47:26 hours.
- Sales reached $20 Billion after 10:28:30 hours.
- Alibaba’s singles’ day sales record of 2017 – $25.4 billion – was broken after 15:49:39 hours.
- Final Figures – Total sales for Singles’ day 2018 on Alibaba group are 213.5 billion yuan, or US$30.8 billion – 27% more than the total sales on 2017.
Singles’ Day Statistics – Alibaba Group Sales – 2009-2018
- 2009: $76 million (0.52 billion yuan)
- 2010: $1.4 billion (9.36 billion yuan)
- 2011: $2.1 billion (13.36 billion yuan)
- 2012: $3.1 billion (19.1 billion yuan)
- 2013: $5.8 billion (35 billion yuan)
- 2014: $9.3 billion (57.1 billion yuan)
- 2015: $14.3 billion (91.2 billion yuan)
- 2016: $17.8 billion (120.7 billion yuan)
- 2017: $25.4 billion (168.2 billion yuan)
- 2018: $30.8 billion (213.5 billion yuan)
